Back in the fall, I had the opportunity to speak at The Youth Cartel’s Summit on the process of creativity. I laughed. A lot. Because my process looks a lot more like…it looks nothing like a process at all (so much that I’ve struggled for five minutes to find any kind of analogy).
After explaining my lack-of-process, they didn’t budge, so instead, I changed my talk. Kind of. Yes, there is a creative process behind every project we do but it varies from person to person. In my research, I discovered the “Blank Page” we often fear really isn’t blank. And I also managed to give a history lesson on Easter Island…all within about 15 minutes.
The Youth Cartel made this talk available last week, so I thought I’d share it with you! If you have 15 minutes and are a part of creating anything, I hope it can give you some insight on why the process you go through before you enter the creative process is more important than the creative process itself. I hope you enjoy it!